Overview of activities
Market Assessment
The Market Assessment was vital to the program
insofar as it identified baseline figures for the monitoring and
evaluation of the ELI program, and acted as a tool in refining
the program strategies of ELI Philippines. An incidental benefit
of the Market Assessment, which appeared to be a unique occurrence
to the Philippine project, was the ability of the Report to generate
follow-up activities from the government and private sector to
address the infection of the market of inferior quality lighting
products.
In June 2000, ELI Philippines contracted the consulting
firm SGV-Arthur Andersen to conduct the market assessment. Findings
of the report showed surprising figures, with the Philippine CFLs
enjoying a wide and deep penetration in the lighting market. However,
this mature market position was largely due to an influx of inferior
quality CFLs in the market. The market infection was alarming
with almost 6 out of 10 CFL brands in the market being illegally
traded. The country team hoped that the aggressive Media Campaign
and other market support activities would improve the penetration
and acceptance of high-quality energy efficient CFLs into the
market.
Aside from the CFL markets, the Report also provided
figures on the linear fluorescent and ballast market. Before the
ELI Philippines project began, the energy efficient T-8 linear
fluorescent lamps had an 18% share of the market, and the electronic
ballasts had 10% market share. Through collaborative efforts with
stakeholders to promote efficient lighting technologies in the
Philippines, ELI sought to improve the use and acceptance of this
energy efficient technology.
