Highlights of the ELI Philippines Program

ELECTRIC UTILITY PROGRAMS

• Regulatory Intervention
  • Collaborated with the Energy Regulatory Commission (ERC) towards the amendment of the 1996 Demand Side Management (DSM) Regulatory Framework in the Philippines so as to encourage and facilitate DSM activities by utility companies
• Model Utility CFL Programs
  • Distributed 1,000 CFLs through the Cagayan Electric Power and Light Company (CEPALCO) pilot CFL Leasing Project, dubbed Paylight, in October 2001.

TRANSACTION SUPPORT

• DBP Model ESCO Transaction
  • Collaborated with the Department of Energy (DOE) and the Development Bank of the Philippines (DBP) to develop and implement the DOE-DBP-ELI/Soluziona Model ESCO Transaction which can be used as a guide for other ESCOs and financing institutions to replicate other performance contracts.

MARKET AGGREGATION

• Micro-Credit Financing
  • Collaborated with the Metro Manila Federation of Consumers Cooperative (MMAFECCO) and lighting manufacturer-suppliers to explore opportunities for the distribution of CFLs through cooperatives

PUBLIC EDUCATION

• Product Testing
  • Purchased over $200,000 worth of testing equipment to bolster LATL’s capabilities of testing legally imported CFLs
  • Supervised CFL testing for ELI compliance of over 500 CFL samples from the seven ELI countries, and over 240 samples from the local market.
  • Collaborated with the Bureau of Product Standards of the Department of Trade and Industry to amend the Philippine National Standard for CFLs to incorporate energy efficiency as a reference specification on the new energy label for CFLs
    
• PR, Advocacy, and Advertising Campaign (PRAAC)
  • 245 print advertisements in broadsheets and tabloids
  • 272 television spots aired reaching 77% of Metro Manila
  • 1806 radio advertisements aired in Metro Manila
  • 3024 advertisements shown in cinemas throughout Metro
  • 183 commercial spots on an electronic billboard located along a major thoroughfare of Metro Manila
  • 1464 commercial spots on supermarket monitors
  • 12 billboard signages along a national highway of Metro Manila
  • 6 transit advertisements on buses plying the major thoroughfares of Metro Manila
    
• Point-Of-Sale (POS) Support and Vendor Education
  • Distributed and installed POS collaterals in close to 2000 hardware stores in Metro Manila
  • Conducted a series of Vendor Education Seminars in Metro Manila
    
• Promotional Activity for Upscale Hardware Stores
  • Stationed promodizers and distributed ELI leaflets in 20 popular upscale hardware stores
    
• Professional Training and Standards Development
  • Collaborated with the Institute of Integrated Electrical Engineers (IIEE) in the development of the IIEE-ELI Manual of Practice on Efficient Lighting which will serve as a guide and reference material to over 13,000 IIEE members in the Philippines in order to promote the active use of efficient lighting in the design and construction of new facilities.
    
• Demonstration Efficient Lighting Retrofit
  • Leveraged ESCO and lighting manufacturer support for a $10,000 lighting retrofit in the Department of Energy building.

   

Press Releases

	Point-of-Sale Support Campaign Launch The ELI Philippines team together with the Public Relations Advertising and Advocacy Campaign (PRAAC) implementors, PAC.comm and their subcontractor Infinite Ideas, conducted a whole day Sunday event to launch the ELI Point-of-Sales Support Campaign in six major hardware stores and supermarkets throughout Metro Manila. 22 July 2001
	Manila Bulletin (November 2001)
	Manila Times (November 2001)
	Business World (December 2001)
	Today (July 2002)
	Manila Bulletin (July 2002)
	Manila Times (July 2002)
	Greentie - Green Times VOL.10 N°1 (March 2003)
	Today (August 2003)
	Inquier (August 2003)
	Phil Star (October 2003)

Media Activities

	Turnover of the "IIEE-ELI Manual of Practice on Efficient Lighting" to DOE, 9 January 2003
	ELI-MMAFECCO- Lighting Manufacturers/Suppliers MOA Signing, 16 December 2002
	CFL Energy Label Launch during the National Energy Week, 03 December 2002
	Inauguration of the DOE-LATL Lighting Test Facility, 27 August 2002
	DOE-LATL/ELI Global Lamp Testing Program MOA Signing, 17 July 2002
	DOE-DBP-ELI/Soluziona Model ESCO Transaction MOA signing, 09 July 2002
	IIEE-ELI Efficient Lighting Standards Development MOA Signing, 20 May 2002
	Meralco-ELI Smartlight CFL Program MOA Signing, 27 March 2002
	Vendor education Campaign, February 2002
	Point-of-Sale Support Campaign, November 2001 to February 2002
	Creation of the Philippine Lighting Industry Association, 23 November 2001
	Collaborative MOA for ERC-DSM Framework Amendment, 26 October 2001
	DOE-ELI Procurement for First ELI Testing Center in Asia, 26 September 2001
	Point-of-Sale Support Campaign Launch, 22 July 2001
	ESCO 2001 Performance Contracting Symposium, 09 May 2001
	ERB & Iberpacific (ELI) MOA signing for RAP Regulatory Interventions & Technical Assistance, 10 April 2001
	CEPALCO-ELI Smartlight CFL Leasing MOA signing, 05 March 2001
	ESCO Industry Forum, 01 March 2001
	DOE, DTI, Iberpacific (ELI) MOA signing for ELI testing, 12 October 2000

	PR, Advocacy and Advertising Campaign (PRAAC)
	Philippine Department of Energy and ELI Signing of Supplemental Agreement for ELI Global Testing
	Meralco and ELI Signing of MOA for a Smartlight CFL Program
	Philippine Department of Energy Development Bank of the Philippines and ELI MOA Signing for Model ESCO Transaction
	Point of Sale (POS) Campaign
	Vendor Education (VE) Seminars
	Meralco Anniversary Day

The ELI Philippines Team was featured in the BusinessWorld Online, Inc.
In a significant show of unity in support of demand-side management (DSM), 71 power industry stakeholders, including the National Power Corp. (NPC), recently signed a landmark Memorandum of Agreement that signified their support to the Efficient Lighting Initiative (ELI) proposal to amend the 1996 Regulatory Framework for DSM in the Philippines...To read more click here.

ELI Philippines Commercials

• Audio Visual Presentations
• Radio Campaign
• TV Campaign

	The Launch team was composed of the members of ELI Philippines, celebrity endorser - Michael V., promo representative and the PRAAC crew. The group poses in front of the ELI bus, which transported them to the various destinations around the metro. This specially marked bus is on of six transit ads that are roaming Metro Manila over a six-month period. (27 kb)
	The ELI celebrity endorser, Michael V., points out the Green Leaf quality mark to two of his contemporaries in showbiz, Ogie Alcasid and Janno Gibbs. Michael explained the energy and cost saving benefits gained from using ELI-qualified CFLs to his colleagues in a five-minute spiel on S.O.P., a highly-rated Sunday noontime musical variety show. (29 kb)
	The crew visted the lighting sections of major malls, hardware stores, and supermarkets within Metro Manila to generate vendor and consumer awareness about ELI. In the shots taken, lighting managersof the respective sotres, Michael V. and ELI's Alex Ablaza display the ELI POS stickers, which will soo mark the shelves of ELI qualified CFL products. (29 kb)