| Peru
Overview
of activities
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ELI was
present in “Casa Cor Perú 2002”
During September 2002 ELI Program was present at the VII Peruvian
Exposition of Decoration and Design (VII Exposición
Peruana de Decoración y Diseño “Casa Cor
Perú 2002”), in which the public was shown the
latest trends in regional and world decoration. The program,
with an exhibition module, showed the benefits of energy savings
when incandescent light bulbs are replaced by energy saving
lamps with ELI Quality Seal. Leaflets with information on
the benefits of ELI qualified lamps were also handed out.
Ing. Sara Ramírez Villegas and Arq. Alfredo Ramírez
Gastón standing next to a certified energy saving
lamp exhibition module which explained the purpose and the
benefits of ELI Program in the country.
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ELI participated
in “Coneimera” Congress
In October 2002, ELI Program participated in the IX National
Congress of Students of Mechanical, Electrical, Electronics
and Related Engineering (IX Congreso Nacional de Estudiantes
de Ingeniería Mecánica, Eléctrica, Electrónica
y Ramas Afines ”Coneimera”), which took place at
the San Marcos National University (Universidad Nacional Mayor
de San Marcos) in Lima. This event gathered students and professionals
of important universities and companies in Peru. ELI Program
participated with a Master Lecture on “New Criteria for
Lighting Design”. In this activity also participated Landlite
company, which had certified products. The Program also had
an exposition booth in which the contribution of the program
to the lighting market was explained.
Presenter of the ELI Program explaining the purpose of
the Program and the importance of the products with ELI Quality
Seal at the exhibition module installed in the IX National Congress
of Students of Mechanical, Electrical, Electronics and Related
Engineering (IX Congreso Nacional de Estudiantes de Ingeniería
Mecánica, Eléctrica, Electrónica y Ramas
Afines ”Coneimera”)
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ELI Lectures
in Edelnor on Decoration and Lighting
In September 2002, the ELI Program organized the lecture “Decorate
while Lighting your Home”(“Decora Iluminando Tu
Hogar”). The topics were decorative and efficient lighting
in several home environments, and the money and energy savings
without losing lighting level. This was directed to the wives
of Edelnor´s staff. The audience showed their interest
and certified energy saving lamps were distributed free to
each participant .
Spouses of Edelnor staff attend the lecture organized
by ELI Program on “Decorate while Lighting your Home”(“Decora
Iluminando Tu Hogar”).
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Conferences
on lighting software
Within the framework of the agreement between the ELI Program
and the San Marcos National University (Universidad Nacional
Mayor de San Marcos), in October 2002, ELI gave lectures on
the use of lighting software for indoors spaces. The lectures
were directed to students of the School of Electrical Engineering
and the lecturers were professionals of Landlite, Josfel, Osram
and Philips Companies. This activity introduced students to
guidelines to be considered to make lighting designs in a swift
manner with visible results and an attractive display. |
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ELI at
My House Fair ( “Feria Mi Vivienda”)
In November 2002 the ELI Program participated in My Home Fair
(“Feria Mi Vivienda” ) which took place in the
recreational and family zoo “Legends Park” (“Parque
de las Leyendas”) where the construction sector presents
an exposition, directed to families interested in buying houses.
The ELI Program was present with an exhibit booth which explained
the benefits of efficient home lighting using certified energy
saving lamps, stressing the guarantee of lifetime and savings.
The event included a TV interview with ELI´s education
adviser Fernando Dorregaray Segura.
Presenter of ELI Program at “My
House Fair” (“Feria Mi Vivienda”), explaining
the purpose of the Program and the importance of the products
with ELI quality seal.
At ”My House Fair” (Feria
Mi Vivienda), ELI´s education adviser, Mr. Fernando
Dorregaray is being interviewed by the TV program “Economic
Focus” (“Enfoque Económico”).
he discussed the benefits and the activities of the Program
in the country.
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ELI was at
“EXPO CONSUMO”
In January and February 2003 took place “Expo Consumo”
organized by the Peruvian Association of Consumers and Users
(Asociación Peruana de Consumidores y Usuarios - ASPEC).
The ELI Program was present in one of the exhibition modules
with certified energy saving lamps. ELI staff explained the
benefits of purchasing energy saving lamps with the ELI Quality
Seal. At "My House Fair"
(Feria Mi Vivienda), standing next to the exhibit module,
a presenter from the Peruvian Association of Consumers and
Users (Asociación Peruana de Consumidores y Usuarios
- ASPEC) explains the benefits of energy saving lamps.
The module also shows products certified by ELI Program.
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HARDWARE 2003
Fair (Feria FERRETERA 2003)
For the second year in May, the ELI Program participated in
the largest hardware event in Peru, the Hardware 2003 Fair (Feria
“Ferretera 2003”). The participation included an
exhibit module in which informative material was distributed.
Moreover, the objectives of ELI Program were explained to the
public visiting the Fair. Likewise, two lectures were delivered
to the public in general, university students, hardware dealers
and specialist technicians in the sector who were interested
in the following subjects:
1.- Commercial lighting
2.-Importance of the ELI Program and the ELI Quality Seal
This year, the Hardware Fair was inaugurated by the
Housing and Construction Minister, Mr. Carlos Bruce Montes de
Oca.
The Housing and Construction Minister, Mr. Carlos Bruce Montes
de Oca, accompanied by the Regional Manager of ELI Peru, Ing.
Luis Haro Zavaleta, showed interest in the advantage of the
ELI certified energy saving lamps compared to the traditional
incandescent light bulbs.
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CFL SALES
TO EDELNOR CUSTOMERS
From December 2001 to May 2002, Philips carried out a CFL sales
campaign at 9 customer service centers of the Lima electricity
distribution company EDELNOR. Philips offered CFLs at reduced
prices (between 3 to 5 US$ for 20W, 6000 hr, ELI-certified CFLs),
starting a price reduction trend in the Peruvian market. Some
43,000 lamps were sold in this campaign. From July to December
2002, Osram launched a second campaign through Edelnor, selling
33,800 units. The success of these campaigns motivated a third
stage that began in February 2003, with the participation of
Osram and Land Lite through Edelnor service centers and Osram
through Luz del Sur (the other electricity distribution company
serving Lima).
Philips CFL sales campaign at Edelnor customer service offices,
Dec. 2001 to May 2002. |
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EFICIENT LIGHTING
PROMOTIONAL CAMPAIGN IN ACE HOME CENTER HARDWARE STORES
In Feb.-March 2002, ELI Peru promoted ELI-certified CFLs at
6 stores of the ACE Home Center hardware chain.
ELI hostess explaining the benefits of ELI-certified CFLs to
a shopper at an ACE Home Center hardware store. Feb. 2002. |
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ELI CERTIFIED CFL SALE
TO EDELNOR EMPLOYEES
In March 2002, ELI carried out a campaign to promote the sale
of ELI-certified Philips CFLs to Edelnor personnel, at promotional
prices. The campaign generated great expectations among Edelnor
personnel, resulting in the sale of 3,500 units (approx. 5
units/person).
ELI hostess beside an exhibit module at one of the lunch
areas at Edelnor Utility. The exhibition was organized
to inform Edelnor personnel on the benefits of ELI-certified
CFLs. |
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ELI CERTIFIED
CFL PROMOTIONAL CAMPAIGN IN AMAZONIAN JUNGLE CITY “PUERTO
MALDONADO” In April 2002,
together with Electro Sur Este Utility and CFL distributors
Philips, Dekatec (Osram) and MaxLite, ELI carried out a promotional
campaign of ELI-certified CFLs in the Amazon jungle city of
Puerto Maldonado. More than 4,500 CFLs were sold during this
campaign.
ELI-certified CFL sales campaign at Puerto Maldonado. April
2002. |
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ELI IN
“FERRETERA 2002”
In June 2002, ELI participated in Ferretera
2002 exhibition, the largest hardware fair in Peru. Besides
a display module where explanations about the program and
the benefits of efficient lighting and ELI certification were
given, ELI also gave two lectures to hardware stores owners
and employees, as well as to hardware suppliers, on efficient
lighting and the value of the ELI quality seal for CFLs.
ELI exhibit module at the annual hardware fair “Ferretera
2002.” Lima, June 2002.
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