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PREMIOS
EFFIE – Premio a la CALIDAD
This year, ASMA-NY (New York Amercian Marketing Association)
awarded the EFFIE Gold prizes to the Efficient Lighting Initiative
Peru Program, in the category of non profit and public benefit
campaigns. The award not only recognizes the quality of the
publicity campaign, but also that of the effectiveness of the
marketing strategy.
Spanish (40 kb) |
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Peru
Storyboard (1) - Public Service Message
(100 kb) |
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Peru
Story board (2) - Public Service Message
(103 kb) |
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Press
conference
Press conference for ELI -Peru launch, January 24, 2001
(70 kb) |
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Mr. Luis Haro (right) presenting
ELI scope and benefits to the press; Mr. José María
Hidalgo, Endesa Group and Edelnor representative; Mr.Jorge Jaúregui,
Luz del Sur representative. January 24, 2001.
(29 kb) |
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Mr. Juan Miguel
Coriat showing the consumption comparison between incandescent
and CFL lamps, with Miss ELI Peru. January 24, 2001. |
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Mr. Jorge Jaúregui,
Mr. José María Hidalgo and Mr. Luis Haro, at the
end of the conference. January 24, 2001. |
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Mr. José
María Hidalgo, main representative of Endesa Group in
Perú, and Mr. Daniel Hokama, Former Minister of Energy
and Mines, during the ELI Agreement Signing ceremony on July
1999, with the presence of Ms. Ileana Boza and Mr. Russell Sturm,
IFC representatives |
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Mr. Luis Haro's
conference on the 4th Mines & Energy Latin America Interparliamentary
Conference |
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ELI participated in
the "Energía 2001" Exposition
In December 2001 the ELI Program was presented at the Third
International Exposition " Energía 2001".
The ELI program participated with a booth at the exposition
in which the benefits of the program for the energy sector
were made known. Various personalities, including the General
Manager of Edelnor, Emilio García Diez, and the Vice
Minister of Energy Carlos Garaycochea visited the ELI booth.
Ing. Luis Haro Zavaleta – Regional
Manger of ELI program lecturing at the "Energía
2001" International Exposition.
Prominent professionals and authorities
were present in "Energía 2001" Exposition.
These included - Walter Sciutto, Miguel Angel Martínez,
Emilio García, Reynaldo Llosa Barber, José María
Hidalgo, Luis Haro Zavaleta, Carlos Solis and Alberto Arribas.
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ELI launched
a Publicity Campaign in Cusco
In order to foster the purchase of energy saving lamps with
ELI Quality Seal, during June 2002, there was a publicity campaign
both in radio and in the press in Cusco City. The publicity
emphasized the quality of the energy saving lamps certified
by ELI. The certified trademarks which were sold with ELI Quality
Seal in this city increased their sales by more than 50% during
the month in which the campaign took place.
As part of the publicity of the Program this ad appeared
in the newspapers of Cusco.
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In March
2002, ELI organized a workshop in Petroperu in Lima. For
this event lighting manufacturers and distributors installed
stands to display their products and hand out information. The
workshop brought together Peruvian lighting market actors to
get their commitment to develop an efficient lighting market
in Peru. Personalities from government and industry attended
the Workshop, including Mr. Emilio Garcia Diez (General Manager
of Edelnor, an electricity distribution company serving Lima),
Ing. Jose Carrasco Tavara (Chairman of the Peruvian Congress
Energy Committee), and Ing. Jorge Aguinaga Diaz (Director General
of Electricity of the Ministry of Energy and Mines), who gave
the closing speech, on behalf of the Minister of Energy and
Mines.
Mr. Jose Carrasco Tavara (Chairman of the Peruvian Congress
Energy Committee), Mr. Emilio Garcia Diez (General Manager of
Lima’s Edelnor electricity distribution company), Mr.
Luis Haro Zavaleta (ELI Regional Manager for Peru and Argentina)
at the ELI Workshop. March 2002. |
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ADVERTISING
CAMPAIGN THIRD STAGE
In March 2002, ELI launched the
third stage of its massive publicity campaign, with a national
scope, with ads in television, radio and newspaper. The campaign,
directed to heads of family and housewives, informed people
of the benefits of ELI-certified CFLs, emphasizing the ELI
quality seal and the 6,000-hour life of ELI-certified CFLs.
The campaign run until June 2002 and was well received.
Advertisement in national and local newspapers
and magazines. The main concept communicated is the 6,000-hour
life of ELI-certified CFLs. March 2002.
Advertisement in newspapers and magazines
emphasizes the ELI quality seal as a guarantee of the CFLs
6,000-hour life. March 2002.
Advertisement emphasizing the long lasting
feature of ELI-certified CFLs. March 2002.
Advertisement showing that CFLs with the
ELI seal provide long lasting service.
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ELI CERTFIED
CFL DONATION TO POOR FAMILIES IN ANDEAN VILLAGES OF AYACUCHO
AND CUZCO
In May 2002, the ELI Program, together
with the government company Adinelsa (in charge of administering
electrical service in small rural populations), and CFL distributor
Philips, donated 100 CFLs with ELI seal to inhabitants of
the villages of San Francisco and Kimbiri, between the Departments
of Ayacucho and Cuzco in the Andes mountains. The objective
of the campaign was to educate and benefit low-income families
and to introduce them to efficient lighting products. This
activity was supported by local authorities and Electrocentro,
the regional electricity distribution utility.
A resident of Kimbiri village, located between
Cuzco and Ayacucho, receives a Philips CFL with the ELI seal.
May 2002.
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Actividades
Educativas del Programa de Iluminación Eficiente ELI-PERU
Spanish (40 kb) |
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ENTREGA
DEL PROYECTO DE AHORRO DE ENERGIA A LA UNIVERSIDAD NACIONAL
MAYOR DE SAN MARCOS
Spanish (48 kb) |
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Proyecto
para el Ahorro de Energía Eléctrica Referido al
Sistema de Iluminación de la Cámara Oficial de
Comercio de España
Spanish (45 kb) |
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Campañas
Promocionales de Venta de Productos con Sello de Calidad
Spanish (45 kb)
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Estudio
del Mercado ELI - PERU
Spanish (23 kb)
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Nuevos
Proyectos para el Ahorro de Energía Eléctrica
Referido al Sistema de Iluminación
Spanish (23 kb) |
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Proyecto
para el Ahorro de Energía Eléctrica Referido al
Sistema de Iluminación del Hospital Rezola en Cañete
Spanish (23 kb) |
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