....ELI - Efficient Lighting Initiative.....:::

PR activities

A PR campaign gives the possibility of communicating more detailed information to the recipient and it adds extra importance to the activity/product described. Publishing neutral public relation articles is a key element in achieving the Czech ELI program goals. There are two general types of message published:

Messages containing information on the (not-so-well-known) benefits of CFLs (e.g. pay-back period, availability of CFLs in different light temperatures etc.) and disproving false statements about CFLs.
Messages containing information on ELI activities (school projects, patronage of the minister of the environment etc.) in connection with general information on the benefits of CFLs.
The different PR materials are communicated through selected media best suiting the topics.

In cooperation with the advertising agency a group of around 50 of the most suitable journalists was selected and addressed. All of them received an invitation to the press conference and a special information pack. The material contains comprehensive information on the ELI program, program
activities, information on CFLs and lighting in general, FAQs, press releases and other information. The ELI team have monitored and put together a package of already-released articles on efficient lighting, defined the most important topics for communication and prepared master articles ready for publishing.

General - CFL major benefits
Energy efficient light sources and design and architecture
False statements on CFLs
CFLs and health issues
Environmental issues

In order to increase the credibility and visibility of the campaign, an effort to have a publicly well-known and credible personality to guarantee our project was undertaken. The Czech minister ofthe environment of the Czech republic, one of the most respected members of the Czech government, Mr. Miloš Ku vart, agreed to give his personal patronage of the ELI project.